Generally speaking (although there are exceptions), blogs tend to have a few things in common:
A main content area with articles listed chronologically, newest on top. Often, the articles are organized into categories.
An archive of older articles.
A way for people to leave comments about the articles.
A list of links to other related sites, sometimes called a “blogroll”.
One or more “feeds” like RSS, Atom or RDF files. — From: Introduction to Blogging from the wordpress codex
The primary focus of any blogger should be on creating high quality, interesting content, targeted at a specific audience and presented in a manner that makes it readily and easily available through search engines.
Remember that content is king and strive to structure a blog that’s both reader friendly and search engine friendly using white hat SEO (search engine optimization) techniques. Do not succumb to using any techniques that are not strictly on the up and up and never buy links.
- Write about the things you know something about and are passionate about.
- Know who your target audience is and produce content that catches and holds their interest.
- Choose your keywords carefully, stay on topic when you write and use but do not overuse, keywords in the headlines, sub titles and body of your posts.
- Write eye-catching headlines that clearly describe the contents of each post.
- Use relevant sub-headings in your posts.
- Blog regularly and vary the length of your posts.
- Post images for illustrative purposes and, for more visual appeal and, to break up large blocks of text. Always use alt tags and descriptions for images so they will be made accessible by spidering and indexing. Readers who may not be interested in your content may be interested in your images.
- Be selective and assign the least number of relevant tags and categories to your posts.
- Include links to reference and research articles that you have consulted/quoted.
- Include links to your own relevant related content to keep readers on your site longer.
- Maximize use of your blog structure by placing important features and links “above the fold”.
- Avoid creating distractions. Messy sidebars filled with cutesy “tat” as well as pop-up and/or animated advertisements may distract your readers away from reading your content. Pages that load too slowly are a reader turn-off.
- Respond to comments promptly and in a polite manner.
- Develop a relevant Blogroll or Links page. The links that are of value to your blog and your readers are those that are related to your blog’s subject matter.
- Join social networks and connect with other bloggers who write on the same topical material, register your blog, make friends and network to promote your blog.
How to: Google Site Verification
Building a blog with readers in mind
How to structure a reader and search engine friendly blog
Matt Cutt’s Whitehat SEO Tips for Bloggers: WordCamp 2007
WordPress.com tagging tips: Don’t be a spam-dexer
Improving your Google Page Rank