Blogging is Big: Blogging Statistics

Update: October 25, 2009

About the State of the Blogosphere

Since 2004, Technorati’s annual State of the Blogosphere report has followed growth and trends in the blogosphere. For the second time, bloggers, generous with their thoughts and insights, were surveyed directly to provide the data for the report.

The 2009 State of the Blogosphere survey demonstrates that the growth of the blogosphere’s influence on subjects ranging from business to politics to the way information travels through communities continues to flourish. In a year when revolutions and elections were organized by blogs, bloggers are blogging more than ever, and the State of the Blogosphere is strong. Technorati is releasing the report in five consecutive daily segments, four of which are already online. If you want the most up-to-date picture of what’s going on in the blogosphere, check it out.

The 2009 State of the Blogosphere Report

Introduction: Why the results of the survey are displayed according to four different types of bloggers.
Day 1: Who Are the Bloggers? We delve into the demographics.
Day 2: The What and Why of Blogging: Why we do what we do.
Day 3: The How of Blogging: How often we blog, what technologies we use, and whether or not we track our traffic.
Day 4: Blogging Revenues, Brands and Blogs: Branding and monetizing our blogs.
Day 5: 2009 Trends: Political Impact of Blogging, Twitter Usage.

The 2009 BlogWorld & New Media Expo took place at the Las Vegas Convention Center, beginning with the exclusive “Social Media Business Summit”(TM) conference on October 15th and continued with the BlogWorld & New Media Expo and Conference October 16th-17th. This was first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities.

Blogging is big! The following important blogging statistics were provided on the BlogWorld site.

• Over 12 million American adults currently maintain a blog.
• More than 147 million Americans use the Internet.
• Over 57 million Americans read blogs.
• 1.7 million American adults list making money as one of the reasons they blog.
• 89% of companies surveyed say they think blogs will be more important in the next five years.
• 9% of internet users say they have created blogs .
• 6% of the entire US adult population has created a blog .
• Technorati is currently tracking over 70 million blogs .
• over 120 thousand blogs are created every day .
• There are over 1.4 million new blog posts every day .
• 22 of the 100 most popular websites in the world are blogs .
• 37% of blog readers began reading blogs in 2005 or 2006 .
• 51% of blog readers shop online .
• Blog readers average 23 hours online each week .