Deep link posts: Bring your readers back again and again
Deep linking, on the World Wide Web, is making a hyperlink that points to a specific page or image on another website, instead of to that website’s main or home page. Such links are called deep links.
Pillar posts include plenty of outgoing links to authoritative and popular external resources. In the context of blogs, deep links posts include plenty of internal links to content rich posts, including pillar posts that are found within the same blog.
Today’s blogging tip is a “how to” focused on breathing new life into older posts by simply bringing them to your readers’ attention. Selecting an encompassing theme and writing a deep links post brings fresh attention content rich posts you have previously posted.
I am be delighted to link to an outstanding example below of how to write a deep links post that contains links to pillar posts.
Robert Stevenson’s blog is called Rob’s Megaphone: Where laughter, fun, and grammar intersect. He is a professor of mass communications and a writer. The theme he chose for the deep links post is that the best way to get your visitors to return to your blog is to reward them with your writing by polishing your posts.
I wrote this for people who want to build return traffic. My premise is that social networks and search engines may bring traffic, but all the marketing in the world won’t bring back unhappy visitors. This is about polishing your posts.
Happy blogging!
Related posts found in this blog:
Blogging: Characteristics of pillar posts
Blogging: Content is King
How to structure a reader and search engine friendly blog
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Many thanks, timethief, for another interesting and informative post, and a very useful link.
Comment by Roads — May 18, 2008 @ 3:30 pm
This is wonderful. I bow down to you and hope to become your student. You have got it “going on” as they say. I have put you on my blogroll so that I will never forget to come here and learn something.
Comment by davidlind — May 18, 2008 @ 3:41 pm
I like the Snapshots feature at worpress.com with deep links because it creates kind of a dynamic glossary with ones pillar posts as well as citing support for the post topic.
Some of my older posts have increased in hits, dramatically, since i have followed deep link advice.
Thanks.
Comment by chris — May 18, 2008 @ 5:15 pm
@Roads,
I’m glad you found the information to be useful. Any time you would like to do another guest post just let me know.
Comment by timethief — May 18, 2008 @ 7:04 pm
@davidlind
Wow! Thanks for the praise and for the link love too. I hope you clicked through to Robert’s post as it was jam packed with lots of good stuff.
Soon will spend a month sitting at the feet of a web designer with SEO and social networking skills. I plan to learn everything I can from him and, of course, I plan to blog what I learn right here.
Comment by timethief — May 18, 2008 @ 7:08 pm
@chris
I turned off snapshots log ago. It slows page loading time. I dislike the advertising. I dislike the distracting pop-up-ness of the “feature” itself and I had readers who asked me to turn the damn thing off so I did, without hesitation. It’s good to hear that you discovered “deep linking” and benefited from it.
Best wishes for happy blogging
Comment by timethief — May 18, 2008 @ 7:11 pm
Timethief.
Thanks so much for the link love. Quite a few of your visitors have come to my blog. You have been very helpful and supportive and One Cool Site continues to be an excellent resource. Cheers
Comment by robertstevenson — May 19, 2008 @ 8:48 am
I’m glad to hear you are getting some traffic from my promotional blog post. You’re most welcome Robert and thanks for the blog compliment.
Comment by timethief — May 19, 2008 @ 8:56 am
Great post, timethief. I thought I understood what a “deep link’ is, but apparently I didn’t, lol.
Comment by Modern Glam / Nicole — May 19, 2008 @ 1:13 pm
Hi Nicole,
I’m glad you found some useful information here. Happy blogging
Comment by timethief — May 19, 2008 @ 5:19 pm
I have a habit of hyper texting words, for definition, to wikipedia. is better to find other blogs and sites over all instead of wikipedia repeatively ?
I like wiki only because it can give a quick, definition.
Comment by chris — June 1, 2008 @ 7:09 pm
Hi Chris,
I do this too.
Comment by timethief — June 2, 2008 @ 8:28 am
now i understand how deep linking works, many thanks, timethief, your writings really useful for me as a new blogger..
Comment by alkalinesky — June 25, 2008 @ 2:23 pm
@ alkalinesky
It’s always wonderful to hear that something I wrote helped another blogger. Thanks so much for letting me know that it did.
Comment by timethief — June 25, 2008 @ 5:22 pm
[...] 06Jul08 The usual reason to build internal links into blog posts is so the reader can dig deeper into your blog to find related information. I recently did this elsewhere with “What [...]
Pingback by Internal Links and Content Theft « Stoneman’s Corner — July 6, 2008 @ 10:41 am
got it now! so next time will do this out! thanks
Comment by narendra.s.v — July 6, 2008 @ 7:43 pm
You’re welcome
Comment by timethief — July 7, 2008 @ 7:45 am
Totally agree with you. One more aspect is that deep linking can be within your own blog and linking to old, but similar posts also helps in improving overall PageRank and bringing old posts to the fore.
Comment by moserw — July 15, 2008 @ 10:06 am