Social Networks and the IBM 2007 Digital Consumer Study

Log off and get to work!
Not surprisingly your bosses don’t want you updating your social networking page at the office. Web security firm Barracuda Networks polled 2,400 of its own customers and found that 50.2 percent block access to social networks MySpace and Facebook. But companies treat the two sites differently. 43.9 percent block MySpace, and only 25.6 percent block Facebook.

Who visits social networks most?
According to the IBM 2007 Digital Consumer Study, over 45 percent respondents from USA visit Social networks while only 30 percent of them visit other websites with User Generated content.

The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked. Hat tip to techcrunchies.